What's going on with PlayStation?

October 9th, 2019, 21:08 Posted By: wraggster

It's official. PlayStation 5 is coming. It will be here in just over a year. Sony revealed it just this week to the world's media, with leading game developers celebrating its many advantages.
Well, not quite. It announced PS5 via a blog post and a placed article in Wired, just a few months after it first talked about the new console in a standalone Wired article.
Sony's understated approach to PR in 2019 has been in direct contrast to Microsoft, which has done nothing but talk, talk, talk, talk all year long. Whether it's about new consoles, streaming platforms, subscription services, games... even family settings. Microsoft has been leading the conversation, it has attended all the big shows, and has been sharing its vision in a coherent way. Microsoft has a plan and is happy to tell us all about it.
In a year where you'd expect Sony to be setting out its strategy for widening the gaming audience, it has acted conservatively. It is behaving more like a business worried about protecting its lead rather than extending it.
Sony's PR strategy is perhaps understandable when you consider the criticism it has faced from certain media, particularly around cross-play. There are already commentators proclaiming the return of 'arrogant Sony,' yet the counter to accusations of over-confidence is humility, not avoiding the conversation.

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