Microsoft: Cloud partnership "all driven by Sony"

July 29th, 2019, 21:23 Posted By: wraggster

The cloud partnership between Microsoft and Sony was "all driven by Sony," according to Microsoft CEO Satya Nadella.
Speaking to Fortune, Nadella explained the origins of the partnership with Sony, which the two companies formed in May.
"First of all, it's all driven by Sony," he said. "They looked at who are all their partners that they can trust. In fact, it turns out, even though we've competed, we've also partnered.
"Basically and fundamentally the fact that we have a business model in the areas that they're partnering with us, where we're dependent on their success. So we will do the best job for them, whether it's in cloud or whether it's in AI or what have you, in order to make sure that Sony can succeed with their own IP creation."
The partnership will influence Sony's games business, but Nadella also highlighted silicon chips and cameras as areas that "can use more cloud computing power."
Historically, Sony and Microsoft have been rivals in the games market, but their partnership reflects a broad shift away from physical products and towards digital services.
In a recent article, Rob Fahey speculated that these changes could signal the end of direct competition between Sony, Microsoft and Nintendo -- generally known as "the console war."

https://www.gamesindustry.biz/articl...driven-by-sony

There are 0 comments - Join In and Discuss Here